What is a social media management tool?
A social media management tool is a great way to help manage your presence on different platforms such as Facebook, Twitter, and Instagram. With these tools, you can easily organize, schedule and automate posts across all of your channels. You can also track and analyze engagement with your content, allowing you to better understand how people are responding to your messages. Choosing the right social media management software is key to reaching your audience and reducing the time required to manage your social profiles.
Best Social Media Management Tools
To help you find the best social media management tool, we’ve looked at the most popular social media tools in the market. Take a look at them.
1. Ocoya - Best Upcoming social media management tool.
Price: Starts at $19/month
Free Trial: 30 days
Mobile App: Android, iOS
Why we choose it
Ocoya provides users with powerful analytics tools that allow them to track the performance of their campaigns in real time. Their planning and scheduling tools make it easy to visualize your social media management. This cloud-based social media management tool helps businesses consolidate their social media and marketing activities in one place.
Pros
User-friendly interface
Scheduling and automation
Team collaboration
Customer support
Analytics and insights Cons
Limited features
Limited integrations
Pricing can be relatively expensive
Limited customization
Learning curve
Overview
The platform allows users to view metrics such as engagement rates, follower growth, and post-performance. Team collaboration is the key feature of Ocoya, allowing multiple team members to work together on social media campaigns. This feature makes it easier to manage complex campaigns and ensure consistency across different channels. Ocoya provides a range of resources, including a knowledge base, email support, and live chat support. The platform also offers templates and designs to help businesses create engaging social media content.
Ocoya offers four plans:
Bronze: $15 per month
Silver: $39 per month
Gold: $79 per month
Diamond: $159 per month
2. Social Pilot - Simple & cost-effective tool for teams and agencies.
Price: Starts at $30/month
Free Trial: 14 days
Mobile App: Android, iOS
Why we choose it
This tool provides a variety of features that allow users to schedule social media posts, get insights into their audience, and find content to share. It also offers automated content curation, which helps users save time in finding relevant content to post on their accounts. It integrates with many other social channels and platforms, such as WordPress and Buffer.
Pros
Ability to customize post scheduling and content creation according to specific needs
Scheduling and automation
Free trial available for 14 days
Manage multiple social accounts from one place, saving time and effort
Great reporting capabilities
Analytics and insights Cons
Cost of the service can be prohibitively expensive
Limited integrations
Pricing can be relatively expensive
Limited customization
Learning curve
Overview
Social Pilot is a powerful and user-friendly tool that helps you manage your social media accounts. With Social Pilot's simple drag-and-drop interface, you can easily create content calendars, set up automated publishing schedules, and post images and videos. Its intuitive design makes it quick and easy for beginners to get started with social media management. Social Pilot is the right choice for you depending on your individual needs and preferences regarding managing social media accounts.
Social pilot offers four plans:
Professional: $30 per month (10 social media accounts; 1 users)
Small Team: $50 per month (20 social media accounts; 3 users)
Agency: $100 per month (30 social media accounts; 6 users)
Agency+: $200 per month (50 social media accounts; Unlimited users)
3. Loomly - Best for large teams
Price: Starts at $35/month
Free Trial: 15 days
Mobile App: Android, iOS
Why we choose it
Loomly offers a wide range of features, such as scheduling posts in advance, monitoring conversations, analyzing data and insights, tracking campaigns and social media engagement. It has an intuitive and user-friendly interface that makes it easy to use even for beginners. Moreover, Loomly has powerful collaboration capabilities that enable marketers to work together on social media activities from any location.
Pros
Better engage with audiences
Scheduling and automation
Ability to easily manage multiple social networks at once
Analytics and insights Cons
Some users may find the dashboard interface difficult to navigate or understand due to its complexity
quite expensive compared to other similar tools
Limited integrations
Overview
Loomly is a powerful social media management tool that helps businesses and organizations to manage their online presence. With its intuitive interface and intelligent automation features helps users to prioritize tasks by managing workflows with ease. Whether you are an individual user or a small business owner, Loomly's comprehensive suite of tools can help you get the most out of your social media activity.
Loomly offers five plans:
Base: $35 per month (2 users)
Standard: $79 per month (6 users)
Advanced: $172 per month (14 users)
Premium: $359 per month (30 users)
Enterprise: Price available upon request (31+ users)
4. Hootsuite - Best for analytics
Price: Starts at $99/month
Free Trial: 30 days
Mobile App: Android, iOS
Why we choose it
HootSuite is awesome when it comes to managing data easier. Those who have multiple social media platforms should definitely try HootSuite out. It enables users to manage multiple social networks simultaneously, schedule content, monitor conversations and engage with customers.
Pros
Monitor conversations and engage with customers
Scheduling and automation
User-friendly, cost-effective and has an intuitive dashboard
Easy to assign tasks and track progress
Analytics and insights Cons
Hoot-suite is a third-party platform
Cost can quickly add up when managing multiple accounts or for advanced features
Less reliable than the native apps
Overview
Hootsuite is an intuitive and powerful social media management tool that allows companies to easily manage their presence across multiple social networks. The platform also offers insights into how your content is performing across various social networks and allows for collaboration within teams, making it easy to assign tasks and track progress. Moreover, Hootsuite is user-friendly, cost-effective and has an intuitive dashboard. Hootsuite also integrates with various third-party applications to allow users to access more advanced features such as sentiment analysis and audience intelligence.
Hootsuite offers four plans:
Professional: $99 per month
Team: $249 per month
Business: $739 per month
Enterprise: Varies (it's for larger or more complex institutions)
4. Meta Planner - Free social media but restricted to Facebook & Instagram
Free : with Facebook page
Mobile App: Android, iOS
Why we choose it
Meta Planner is an excellent social media management tool for businesses of any size. It offers a comprehensive suite of features that makes it easy to manage and monitor your social media campaigns. With Meta Planner, you can easily schedule posts, measure the performance of your campaigns, and create detailed reports for review. Its intuitive user interface makes it simple to navigate through different settings and find the options you need quickly. You can also customize your campaigns with filters and tags, so you can be sure that your message reaches the right people. It offers powerful analytics tools that allow you to track the success of your campaigns in real-time and make adjustments as needed.
Pros
Easy to manage and monitor
Scheduling and automation
Save time
Free of cost
Simple to navigate
Provides data-driven insights Cons
Some users find the interface confusing or difficult
Requires a subscription fee which may be too expensive for some businesses or individuals
Many features are overwhelming
Overview
Meta Planner provides an easy-to-use interface for creating and managing posts, tracking engagement, monitoring analytics, and more. With Meta Planner, businesses can easily create content calendars to plan ahead for upcoming campaigns or promotions and also provides insights into what type of content works best on each network and how to optimize it for better visibility and engagement. You can use tools like Metaplanner to modify and republish old posts.
Conclusion
Overall, managing your social media presence can be a daunting task. But with the right tools, you can streamline the process and make it easier to manage. These five tools are excellent resources for simplifying your social media management efforts. With the help of these tools, you can easily track analytics, schedule content and engage with your audience on various platforms.
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