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This article will explain why keyword research is essential for successful SEO, how to do it properly, and what tools are available to help.

What is keyword research?

Keyword research is an important part of SEO success. It helps you identify the right words and phrases that your potential customers are searching for, so that they can easily find your website in search engine results. With the right keyword research, you can ensure that your content is optimized for both search engine rankings and user experience.

Importance of keyword research for SEO success

Keyword research is an important part of any digital marketing campaign, as it helps marketers target the right people at the right time with the right message.

With keyword research, marketers are able to determine what topics they should focus on in order to capture the attention of their target audience.

Additionally, it can help them understand how competitive certain keywords are and how much they might need to invest in order to rank well for those terms. By understanding which keywords will drive more relevant traffic, marketers can optimize their campaigns for better results. Ultimately, keyword research provides invaluable insights into a company’s competition, customer base, industry trends, and more – all of which is essential for successful online marketing.

What Are the Types of Keywords?

Keywords are words or phrases that describe the content of a webpage and help search engines determine what it is about. They are one of the most important components in SEO (Search Engine Optimization), as they help search engines understand the context of a page and return relevant results to searchers. There are several types of keywords, including

1. Short-tail keywords

Short-tail keywords are search terms that consist of one or two words. They are usually used to target a broad audience and generate a high volume of traffic to a website. Short-tail keywords are generally considered to be more competitive due to their broadness, meaning they can receive more searches than long-tail keywords, but may not be as specific in the results that appear. Short-tail keywords should be used when you’re looking for an overall view of what people are searching for on the internet. They can be valuable for uncovering topics related to your business or industry that you didn't know were popular. Additionally, short-tail keywords can help you determine which topics have the most potential for content creation, such as blog posts and landing pages. When used correctly, short-tail keywords can be an effective way to reach a larger audience and generate more traffic to your website or other online presence.

2. Long-tail keywords

These are three or more words long. Long-tail keywords are phrases consisting of three or more words. They are generally more specific than the average keyword, and often provide more targeted search results. For example, if a person was searching for a pair of shoes, they may type “shoes” into the search engine. However, if they were searching for a specific style or size of shoe, they may use a long-tail keyword such as “women’s black leather ankle boot size 8.” Long-tail keywords can be used to target niche markets and generate more focused traffic to websites. When creating content for your website, it is important to include both short and long-tail keywords in order to effectively reach your target audience. This will ensure that you are able to capture the most relevant customers who are searching for products or services related to those keywords.

3. Branded keywords

Branded keywords are search terms that include the name of a specific brand, product or service. They are used by companies to increase their visibility and presence in search engine results pages (SERPs). For example, if you search for “Apple iPhone” then the SERP will be dominated by Apple-related links, including all the products and services related to Apple. Branded keywords help establish a company’s presence and recognition on the web. Companies can also use branded keywords to target potential customers who are already familiar with their brands. By optimizing their content for these keywords, they can generate more organic traffic from SERPs. Companies often combine branded keywords with other long-tail keywords to improve their chances of appearing in SERPs. For example, they may use “Apple iPhone 11 Pro review” as a combination of both branded and non-branded terms. This would help them rank higher in the SERPs for searches related to their products or services.

4. Geographic keywords

Geographic keywords are words used to describe a location or area. They can be used in search queries to help identify the correct results and narrow down a specific region or area. Geographic keywords include things like countries, states, cities, towns, neighborhoods, zip codes and even landmarks. These keywords are essential for businesses when targeting their marketing campaigns to certain areas or when trying to find the best locations for their stores. They can also be helpful for travelers who need information about specific places they’re visiting. By using geographic keywords in searches on websites such as Google Maps or Yelp, people can quickly find what they’re looking for and make sure it fits their needs. While these words can be put together to create more specific searches if needed, it’s important to remember that even just one keyword can provide plenty of information.

5. LSI keywords

LSI keywords, or Latent Semantic Indexing keywords, are words and phrases related to a specific topic. These words are used by search engines to help determine the relevance of a webpage to a given search query. They help search engines better understand the context and meaning of the content on your website. By including LSI keywords in your content, you can increase your chances of ranking higher for your target keyword and related terms. LSI keywords often come in the form of synonyms, related words or phrases, questions, comparisons, and other related concepts that may be included in webpages. For example, if you’re writing about computers, an LSI keyword could be “How to choose a laptop” or “The best laptops for gaming”. The use of these keywords can help ensure that your webpages are more likely to appear when people search for relevant topics. Additionally, using LSI keywords within webpages can also help improve their readability and make them more interesting for readers.

Each type of keyword serves an important purpose in helping websites rank higher in search engine results pages (SERPs).

How Do You Do Keyword Research?

Keyword research is an essential step in the SEO process. It helps you identify the most popular search terms related to your business or website, as well as the competition for those terms.

Researching the right keywords for your SEO strategy can be a challenging task. To get started, you should begin by brainstorming a list of topics that are related to your business, products, and services. You can then use keyword research tools such as Google Keyword Planner or SEMrush to find relevant search terms and phrases that people may use when looking for information about your industry. Additionally, you should also take into account competitor analysis to figure out what keywords they are targeting so that you can incorporate them into your own strategy. Also, try to create content around long-tail keywords as they have less competition and higher conversion rates than more general terms. Finally, monitor the performance of each keyword to determine which ones are working best for you so you can prioritize them in your SEO efforts. You want to create a plan that focuses on high-value keywords so you can get more traffic and conversions from your SEO efforts.

Here are some steps for keyword research :

Step 1. Use Google Keyword Planner to cut down your keyword list.

Step 2. Prioritize low-hanging fruit.

Step 3. Check the monthly search volume (MSV) for keywords you’ve chosen.

Step 4. Factor in SERP features as you choose keywords.

Step 5. Check for a mix of head terms and long-tail keywords in each bucket.

Step 6. See how competitors are ranking for these keywords.

When do you need keyword research?

Keyword research is an essential part of any successful online marketing campaign. It is the process of discovering which phrases and words people use when searching for products, services or information related to your business. Knowing which keywords are most popular can help you create content that is more likely to be seen by potential customers and increase your visibility in the search engine results pages. Keyword research should be done at the beginning of any online marketing campaign so that you can create content that is tailored to the keywords that will bring in the most relevant traffic. Additionally, keyword research should be done regularly as trends can change over time and it's important to stay up-to-date with what people are searching for.

How to Figure Out What Keywords Your Potential Customers are Using

Figuring out what keywords your potential customers are using can be a difficult yet rewarding task. A great place to start is by looking at search engine data, such as keyword search volumes and trends. You can use tools like Google AdWords Keyword Planner or other third-party platforms to get an idea of the most popular phrases being used in your industry. Additionally, you can also look at the keywords and phrases that your competitors are using in their websites, social media posts, and advertising campaigns. This will give you an idea of the language that resonates with your target audience. Finally, it’s important to keep track of customer feedback - both in person and online reviews - as this can provide insight into which words people are using when talking about products or services similar to yours. By tracking these metrics, you can start to build a more comprehensive list of relevant keywords for your business.


Keyword research is a crucial part of your SEO strategy. It's what allows you to rank for relevant terms, but it also sets the stage for your future success. If you don't do keyword research correctly, then all of your efforts will be wasted because no matter how good your content is or how well organised it is, if nobody can find it then it won't get shared or read by anyone else!

The information provided by Google Analytics can help you identify what keywords people are using to find your products and services, allowing for better targeting when creating new content for future SEO efforts.

We hope this has been helpful to you in understanding the importance of keyword research for seo success. Keyword research is one of the most important aspects of search engine optimisation and we have some great tips on how to do it correctly!

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